福祿網絡簽約芒果TV 成其電商渠道獨家代理
2021年5月14日消息,近日,國內知名數字商品及服務提供商福祿控股旗下福祿網絡宣佈,與芒果超媒旗下芒果TV達成深度合作,簽約成為其電商渠道2021年度全國獨家代理商。
據福祿網絡視頻中心渠道部負責人介紹,此次與芒果TV簽約之後,福祿網絡將會成為其全國電商渠道的獨家代理,後續雙方在資源整合以及營銷模式上將會繼續加大合作力度。
該負責人士還同時透露道,福祿網絡在電商領域有着很強的運營經驗和渠道優勢,不僅擁有天貓虛擬類目排名第一的“福祿網遊數卡專營店”,還為近50家來自視頻、音樂、知識付費、遊戲行業的一線品牌提供旗艦店代運營服務且都得到了品牌商的首肯。
芒果TV電商渠道部負責人也表示,之所以在眾多的合作伙伴當中選擇福祿網絡,是因為在過去的幾年裏, 福祿網絡在跟芒果TV的電商渠道營銷方面給予了很多的支持與幫助,專業的技能也讓芒果TV的數字化產品營銷取得了不錯的業績。
數據顯示,整個國內的第三方數字商品及服務市場總體規模突破了5000億,2020年第一季度中國在線文娛市場的規模也超過了1400億元,除了相對穩定的通信市場之外,文娛行業增長最快,隨着中國付費用户人數的增加及中國知識產權保護的增強,消費者逐漸養成了付費購買高質量數字產品的習慣,也就意味着這一市場將會繼續呈現出爆炸式的增長,也將給數字化權益服務商提供更多的發展機遇。
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