阿里影业(01060.HK)推出潮流玩具业务品牌
阿里影业(01060.HK)公布,集团设立全新潮流玩具业务品牌「锦鲤拿趣」,并於昨日(5月13日)将其天猫潮玩旗舰店正式命名为「锦鲤拿趣旗舰店」,主营内容IP潮玩。
公司预期,锦鲤拿趣将颠覆第一代以店面模式为主的传统潮玩品牌运营模式,并将以影剧综漫IP为基础的内容IP潮玩开发模式引领潮玩行业迈入新阶段。
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