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阿里影業(01060.HK)推出“錦鯉拿趣”內容IP潮玩品牌
格隆匯 05-14 08:03

格隆匯5月14日丨阿里影業(01060.HK)發佈公吿,集團設立全新潮流玩具業務品牌“錦鯉拿趣”,並於2021年5月13日將其天貓潮玩旗艦店正式命名為“錦鯉拿趣旗艦店”,主營內容IP潮玩。

與傳統潮玩品牌從下游生產線向內容IP上游逆行不同,錦鯉拿趣背靠阿里影業,依託阿里文娛在影劇綜漫內容IP、宣發陣地沉澱、圈層用户運營等方面的巨大優勢,形成了一套從內容IP到衍生品開發、內容宣發與衍生品宣發互為補充的良性循環機制。此外,錦鯉拿趣線下體驗店已在籌備中,不久後將為用户帶來集“體驗+展示+消費”於一體的全新消費體驗。

公司管理層預期,錦鯉拿趣將顛覆第一代以店面模式為主的傳統潮玩品牌運營模式,並將以影劇綜漫IP為基礎的內容IP潮玩開發模式引領潮玩行業邁入新階段。而集團亦將持續致力於實現業務板塊多元化發展,為公司股東創造更大的價值。

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