三夫户外(002780.SZ)與戈爾公司就授權旗下品牌合作事項簽署合作協議
格隆匯 5 月 9日丨三夫户外(002780.SZ)發佈公吿,公司近期與W. L. Gore & Associates(以下簡稱“戈爾(Gore)公司”)就授權公司旗下X-BIONIC品牌與GORE-TEX品牌合作事項,簽署了《品牌授權使用合作協議》。
X-BIONIC品牌作為瑞士黑科技運動奢侈品牌,此次與戈爾(Gore)公司的緊密合作,是全球兩個尖端户外科技品牌的強強聯手。X-BIONIC品牌擁有多項國際技術專利和功能強大的貼身層產品,在和GORE-TEX品牌合作後,將迅速拓展到功能性中層和外層產品,形成豐富的具有優勢競爭力的產品結構。
公司(X-BIONIC品牌)將會圍繞戈爾(Gore)公司核心功能面料,使用其優質生產供應鏈,針對不同場景的用户需求,設計研發生產更多高品質功能性中外層產品,提升品牌競爭力,服務於滑雪、跑步、登山、旅行、商務休閒等領域。
2021年秋冬季,X-BIONIC品牌將會使用GORE-TEX材料及商標,推出風衣、夾克、羽絨服、棉服、滑雪服等高端時尚的户外運動和休閒商務服飾,豐富中外層產品寬度,促進秋冬銷售,進一步加強X-BIONIC的運動奢侈品牌定位,為品牌持續發展提供有力支持。
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