阿里(09988.HK):中国景区及酒店预订量按年倍增 95後成出游主力
阿里(09988.HK)指出内地旅游消费需求在刚过去的中国「五一」假期(5月1日至5日)持续录得强劲表现,综合飞猪、支付宝、高德地图、淘宝特价版、饿了麽及天猫超市等平台统计,今年「五一」假期的机票住宿、景区门票、租车预订出行量均较去年大幅上升,表现甚至胜於新冠疫情出现前水平。
据中国文化和旅游部在5月6日披露,今年5月1日至5日期间中国大陆旅游出游人次达2.3亿,按年增长119.7%,按可比口径恢复至疫情前同期的103.2%;实现旅游收入1,132.3亿元人民币,按年增长138.1%,按可比口径恢复至疫前同期的77%。
而根据飞猪统计,今年「五一」假期全中国的景区门票预订量按年大涨超过420%;酒店预订量按年涨超过200%;租车自驾游的数量也按年增长超过10倍。值得留意的是消费力从大城市渗透至乡村,飞猪统计显示,以中国三线至五线城市为目的地的游客消费额,占整体消费额比例近60%。
另外泛指95後的「Z世代」成为「五一」出游主力,飞猪统计显示,「Z世代」占整体游客比例约43%排第一;乡村银发族前往1线及2线城市的旅游预订量,也较去年「五一」假期开始前的预订量上涨超过40%。
而据支付宝统计显示,5月1日至3日全中国景区经由支付宝完成的交易额,较2020年5月1日至3日上涨约200%;酒店交易额较去年同期增长约120%,也较2019年5月1日至3日同时期数字增长近一倍;免税店的整体消费人次按年上升近250%。(el/k) ~
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