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百威亚太(01876.HK)相信内地增长动力持续 多地区产品4月起加价
阿思达克 05-06 12:30
百威亚太(01876.HK)联席主席兼首席执行官杨克於电话会议中表示,公司首季表现强劲,主因公司积极在中国扩张,例如进入更多低市占率地区,以及在高市占率地区继续投入更多消费者需要的新产品和新渠道,另外,公司亦实行将品牌高端化。

他指,自去年起内地市场已见增长动力,今年相关因素仍在加快,公司会继续采用积极的投资策略。至於韩国与印度市场,因目前仍受疫情困扰,故难以作出预测,但会继续透过高端化品牌与推广活动去增强公司地位。

他又指,自4月1日起,多个地区的产品已加价,加幅视乎当地通胀数字。虽然成本增加,不过公司有一系列的措施抵销,包括对冲商品价格、改善生产效率、以及全球采购网络。

公司早前与Red Bull达成战略合作,他指,可以扩阔公司的产品组合,开拓更多的分销渠道,并继续强化公司的品牌。

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