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百威亞太(01876.HK)相信內地增長動力持續 多地區產品4月起加價
阿思達克 05-06 12:30
百威亞太(01876.HK)聯席主席兼首席執行官楊克於電話會議中表示,公司首季表現強勁,主因公司積極在中國擴張,例如進入更多低市佔率地區,以及在高市佔率地區繼續投入更多消費者需要的新產品和新渠道,另外,公司亦實行將品牌高端化。

他指,自去年起內地市場已見增長動力,今年相關因素仍在加快,公司會繼續採用積極的投資策略。至於韓國與印度市場,因目前仍受疫情困擾,故難以作出預測,但會繼續透過高端化品牌與推廣活動去增強公司地位。

他又指,自4月1日起,多個地區的產品已加價,加幅視乎當地通脹數字。雖然成本增加,不過公司有一系列的措施抵銷,包括對沖商品價格、改善生產效率、以及全球採購網絡。

公司早前與Red Bull達成戰略合作,他指,可以擴闊公司的產品組合,開拓更多的分銷渠道,並繼續強化公司的品牌。

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