天猫香港:月活跃用户量较同业有明显差距 拟拓生鲜业务
天猫香港宣布推出本地线上电商服务,於5月5日至7日进行试业。被问到香港电视(01137.HK)等竞争对手早已在香港电商市场发展,天猫淘宝港澳事业部负责人陈子坚表示,每个同业都有自身定位,强调天猫及淘宝用户参与率及渗透率非常高,指出虽目前没有可透露的官方数据,但每月活跃用户量较同行优先且有明显差距。
他又指,香港消费者对线上购物非常熟悉,平台活跃用户及访问次数频繁,考虑到线下零售发展成熟,认为消费者未必最着重价格,而是便利程度,因此期望可提供无缝购物体验,未来亦会与品牌方就新品发布进行合作,以创新吸引消费者。
他指出,天猫香港初步已引进超过2,000个品牌进驻,销售美妆、服饰、家电及数码产品,对於未来拓展品类会根据客户需求去规划,不排除未来会售卖生鲜商品。
天猫香港於试业期间提供单店及跨店买满299元减40元、满499元减80元,以及10元无门槛现金券等折扣优惠,期间全场免运费及偏远地区免附加费;日常则提供买满199元自提点免运、买满399元直送上门免运及7天无忧自助退货服务。
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