威扬酒业(08509.HK):打造网上拍卖平台 计划拓内地市场
威扬酒业(08509.HK)创办人兼行政总裁王姿潞表示,在疫情下,加速向数字化转型,斥资25万元打造网上竞拍平台,并给合「实时拍卖」概念,在过去两季度完成两场包括美酒佳肴巡礼,以及由公司主办的稀有及优质葡萄酒网上竞拍会,并已有200至300名客户登记,最贵的一口价超过500万元。
她指,计划每年举行一次实时拍卖,每季举行一次大型/具代表性的酒类「亮点拍卖」,而举行网上拍卖会可以节省更多成本,而且发展可能与潜力更高。
她表示,公司在香港目前有一个仓库,目前正洽购另一个,认为具备自有仓库更可满足客户需求,酒类的品质亦更有保证。实体店方面,则并非公司主力,未来会否再开视乎机会。
她又指,内地市场发展潜力大,目前已在上海开设办事处,并正寻找合适地点扩张。同时,除网上酒类拍卖外,亦希望增加产品品种,例如酒庄体验等,虽然在疫情下未有离国机会,但最近亦曾举行云南酒庄体验。
她认为,现时酒类市场需求已由收藏品,变至消费品,产品潜力更大,顾客对酒的类型、产品阔度都有提升,公司会重点追踪潜力市场,在香港与其他地区发挥。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.