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《大行報告》瑞信下調嗶哩嗶哩-SW(09626.HK)目標價至1,080元 評級「跑贏大市」
阿思達克 05-03 10:46
瑞信發表研究報告,預測在廣告及增值服務等非遊戲業務的強勁增長下,嗶哩嗶哩(09626.HK)首季總收入將按年升64%至38億元人民幣。該行估計,市場除關注收入及用戶人數增幅外,亦將留意非遊戲業務的投資策略及未來變現計劃。

報告指出,嗶哩嗶哩目標在近幾個月推出《刀劍神域》及《機動戰姬》等多款新遊戲,於4月底首發的《守望傳說》已躋身遊戲市場收費排行榜頭5位,預期首月收入將達2億至3億元人民幣,將刺激下半年集團收入。

瑞信表示,在廣告表現強勁的預期下,估計首季廣告收入將按年增長156%,但由於更多新遊戲發行令營銷開支相應增長,下調今明兩年盈利預測,並將目標價由1,088元降至1,080元,維持「跑贏大市」評級。

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