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淘寶直播目標推動2,000個直播間及200個夥伴實現年銷售額一億人幣
阿思達克 04-28 16:48
淘寶直播宣布將進一步豐富其直播電商的生態體系,目標是推動2,000個直播間及200個夥伴實現年銷售額1億元人民幣(下同),並將繼續投資於技術升級、線上線下資源及直播基地,為生態夥伴創造價值、保持競爭力。

公司指出,過去一年淘寶直播在獲取用戶及增加用戶黏性方面均實現了強勁增長。去年平台的日活躍用戶錄得按年100%增長。截至2020年底止,平台上的忠誠用戶每天收看6場直播兼每月平均下單10次,與去年初相比上升了150%,這些忠誠用戶每月平均消費超過1,500元,去年淘寶直播帶來的商品交易額(GMV)就超過4,000億元,維持強勁增長。

阿里巴巴(09988.HK)副總裁、淘寶內容電商事業部總經理俞峰表示,淘寶直播在過去一年穩健發展,公司將致力維持強勁增長勢頭,未來會進一步投入資源開發創新技術、提升平台服務,為合作夥伴帶來全方位的支持。

另外,淘寶直播宣布推出兩項全新工具,其中包括一項客戶關係管理工具,將支持商家及淘寶直播,更好地管理店舖內的直播內容、銷售記錄、商品以及用戶資產等。而另一項工具則是在平台層面上,面向廣泛的商家、品牌以及淘寶主播,幫助他們更加高效的匹配資源。

目前平台已助力創造超過170萬個就業機會,而淘寶直播的主播數目亦按年不斷增加,於2020年較2019年按年增長達661%。淘寶直播已在中國23個省份為農民開設102個培訓中心,並培育了逾一萬名新的農民主播。

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