淘宝直播目标推动2,000个直播间及200个夥伴实现年销售额一亿人币
淘宝直播宣布将进一步丰富其直播电商的生态体系,目标是推动2,000个直播间及200个夥伴实现年销售额1亿元人民币(下同),并将继续投资於技术升级、线上线下资源及直播基地,为生态夥伴创造价值、保持竞争力。
公司指出,过去一年淘宝直播在获取用户及增加用户黏性方面均实现了强劲增长。去年平台的日活跃用户录得按年100%增长。截至2020年底止,平台上的忠诚用户每天收看6场直播兼每月平均下单10次,与去年初相比上升了150%,这些忠诚用户每月平均消费超过1,500元,去年淘宝直播带来的商品交易额(GMV)就超过4,000亿元,维持强劲增长。
阿里巴巴(09988.HK)副总裁、淘宝内容电商事业部总经理俞峰表示,淘宝直播在过去一年稳健发展,公司将致力维持强劲增长势头,未来会进一步投入资源开发创新技术、提升平台服务,为合作夥伴带来全方位的支持。
另外,淘宝直播宣布推出两项全新工具,其中包括一项客户关系管理工具,将支持商家及淘宝直播,更好地管理店铺内的直播内容、销售记录、商品以及用户资产等。而另一项工具则是在平台层面上,面向广泛的商家、品牌以及淘宝主播,帮助他们更加高效的匹配资源。
目前平台已助力创造超过170万个就业机会,而淘宝直播的主播数目亦按年不断增加,於2020年较2019年按年增长达661%。淘宝直播已在中国23个省份为农民开设102个培训中心,并培育了逾一万名新的农民主播。
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