艾德韋宣集團(09919.HK)與復星國際附屬就戰略聯盟訂立合作協議
格隆匯 4 月 28日丨艾德韋宣集團(09919.HK)發佈公吿,集團已於2021年4月28日與復星國際(00656.HK)的附屬公司Fosun Fashion Group Limited(“FFG”)就戰略聯盟訂立合作協議,以利用中國對奢侈品牌的新興需求。
在此戰略聯盟中,集團作為FFG在中國的首選營銷夥伴,以探索擴展品牌的新業務模式及解決方案。此外,集團將為FFG所有品牌組合的首選一站式營銷平台。
集團及FFG相信,中國乃全球奢侈品市場最具亮點的市場之一,具有指數增長前景,同時亦相信中國的電子商務及消費者期望對全球品牌至關重要。集團及FFG將攜手合作,為 FFG於中國的現有品牌開創最佳慣例及業績,同時探索在中國市場推出其他新品牌的機會。
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