輝煌明天(01351.HK)第一季度短視頻廣吿消費虛擬代幣約4.27億個 同比增加約111%
格隆匯 4 月 27日丨輝煌明天(01351.HK)公吿,於第一季度,不同媒體發佈商消費的虛擬代幣約4.43億個,較2020年同期增加約80%。其中,短視頻廣吿消費的虛擬代幣約4.27億個,較2020年同期增加約111%。
根據集團未經審核綜合管理賬目,集團於第一季度所錄得的短視頻廣吿毛利約為人民幣2600萬元,較2020年同期增加約54.4%。
於2021年4月23日,公司在2021金鼠標國際數字營銷節上榮獲"年度數字營銷影響力代理公司"獎項。
金鼠標國際數字營銷節創辦於2009年,為數字營銷行內公認的重要活動。2020年的營銷節以"重塑與新生"為主題,共收到不同參賽者提交逾1,300件廣吿作品,競逐2020年各項獎項殊榮。
於2021年4月22日,位於武漢的短視頻工作室開始投入營運。工作室配備各式各樣的多元拍攝場景。因此,預期將提升集團短視頻創作的製作效率,達到每月製作約30,000條庫存視頻。
展望未來,集團在採用大數據分析、程序化廣吿及智能演算法的裨益下,將致力於提供一站式短視頻營銷解決方案,作為目前一站式定製化廣吿服務的延伸。
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