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361度(01361.HK)与国家棉花产业联盟正式签订战略合作协定
阿思达克 04-26 10:45
361度(01361.HK)於2021年4月24日在新疆乌鲁木齐与国家棉花产业联盟正式签订战略合作协定。公司作为首个与国棉联盟合作推广的国内体育用品品牌,双方进一步达成长期「联名」合作,361°将依约采购国棉联盟品牌的原棉、纱线、面料等优秀原材料,为消费者提供科技与设计兼备的运动装备,以实际行动助力国棉产业的高品质发展。

公司指,国棉联盟长期致力於打造高品质棉花产业链,不遗余力地在新疆等产地生产符合终端使用者需求的中高端品质棉花,积极宣导棉花优质优价理念,推动中国棉花全产业转型升级。此次361°与国棉联盟携手进行深度合作,国棉联盟将为361°提供最为优质的专属棉田,甄选高品质棉花用於产品生产,361°也将在产品销售与宣传推广中合法合规使用「国棉联盟」商标和品牌。

361°服装产品中心总经理刘秋华表示,新疆棉花生产的自然条件优越,完全可以生产出超越澳棉标准的高品质棉花。361°作为技术方,将使用国棉的棉花、纱线,以精益求精的生产工艺为国人提供优质产品,传达天然国棉舒适、优质、可持续的发展理念,进一步提升中国棉花自有品牌的国际影响力。(el/k) ~

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