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美團(03690.HK)和沙縣小吃集團簽數字化升級合作協議
阿思達克 04-23 14:41
美團(03690.HK)和沙縣小吃集團簽署數字化升級合作協議,雙方將在品牌建設、數字化經營等八個方向展開合作,具體包括共同培養「外賣運營師」、美團為沙縣小吃全國加盟門店提供標準化服務等。

根據協議,雙方將打造沙縣小吃集團加盟店特色標識,為獲得商標授權的門店進行品牌打標,在用戶端建立統一的品牌認知,提升線上流量。

雙方將共同成立美團及沙縣小吃數字化運營中心,培養「外賣運營師」專業人才,制定數字化運營操作規範,定期進行運營診斷和指導;開展線上線下培訓,提升總部和門店的數字化運營水平。

美團還將為沙縣小吃新店免費提供大數據選址服務,未來雙方還將落地智慧門店樣板店,並在供應鏈、資金結算等領域展開合作探索。

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