美团(03690.HK)和沙县小吃集团签数字化升级合作协议
美团(03690.HK)和沙县小吃集团签署数字化升级合作协议,双方将在品牌建设、数字化经营等八个方向展开合作,具体包括共同培养「外卖运营师」、美团为沙县小吃全国加盟门店提供标准化服务等。
根据协议,双方将打造沙县小吃集团加盟店特色标识,为获得商标授权的门店进行品牌打标,在用户端建立统一的品牌认知,提升线上流量。
双方将共同成立美团及沙县小吃数字化运营中心,培养「外卖运营师」专业人才,制定数字化运营操作规范,定期进行运营诊断和指导;开展线上线下培训,提升总部和门店的数字化运营水平。
美团还将为沙县小吃新店免费提供大数据选址服务,未来双方还将落地智慧门店样板店,并在供应链、资金结算等领域展开合作探索。
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