領展(00823.HK)完成統一內地商場品牌
領展(00823.HK)宣布,旗下位於北京的歐美匯購物中心正式更名為「領展購物廣場.中關村」,所有於內地全資擁有的零售物業品牌已完成統一,全部已更名為「領展購物廣場」。
領展行政總裁王國龍表示,統一品牌是領展在內地市場發展戰略的重要一步,有助加強品牌在內地的知名度,把握內地市場發展機遇,以達至中期目標「2025願景」,成為世界級的房地產投資及管理機構。
截至去年9月底,領展在北京、上海、廣州及深圳擁有6項物業,佔物業組合總值的14.8%。
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