良品鋪子(603719.SH)一季度營收、淨利潤雙增長
4月22日，良品鋪子(603719.SH)發佈2021年第一季度業績報吿，營收和利潤繼續保持雙增，實現首季“開門紅”。報吿顯示，一季度，營業收入25.74億元，同比增長34.83%；歸母淨利潤1.02億元，同比增長16.06%。
一季度良品鋪子全渠道均衡發展優勢進一步顯現，線上線下均衡增長。線上銷售額14.88億元，同比增長33.27%，線下銷售額13.28億元，同比增長31.57%。
線下門店加速拓展，一季度良品鋪子全國新開門店113家，門店總數達到2746家。其中，華中區域加速復甦，實現銷售額7.21億元，同比增長23.71%。華東、華南仍是增長最快的地區，銷售額分別同比增長42.55%、48.66%。
與此同時，良品鋪子加速了西北、華北等其他市場的開拓，2021年一季度，其他地區市場銷售額同比增長123.31%。其中，西北區域新增9家門店，門店總數84家；華北區域，山西和河北一季度新增門店3家，門店總數8家。
高端零食戰略下，一季報顯示良品鋪子投入研發費用1033.5萬元，同比增長151.10%。在技術研發、產品創新的驅動下，良品鋪子繼續深耕細分人羣需求，定製健康營養、具有功能性零食，減油、減糖等一大批技術在產品端開始發力。
記者瞭解到，良品鋪子兒童零食、健身零食兩個細分領域在第一季度也取得大幅增長。其中，兒童零食終端銷售額超過8000萬元，同比增長60%；健身零食銷售收入3000多萬元。
以兒童零食良品小食仙為例，良品鋪子一季度陸續推出小兔山楂棒無糖版、牛初乳高鈣棒、高鈣無糖棒棒糖三款新品，產品堅持“6大0添加，6項高標準”。同時，公司還啟動“多元益生菌+優質堅果”系列研發，今年3月分別針對泛健身白領、孕期媽媽、糖尿病患者等控糖人羣和6-18歲學生羣體推出了益生菌每日堅果0添加蔗糖型、高鈣型兩款產品。
另據瞭解，今年年貨節期間，良品鋪子推出了良品謝禮系列，並根據門店、電商、社交等不同渠道定製開發不同價位的禮盒，近30款禮盒/量販裝熱銷，同比增長60%。
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