阿里巴巴(09988.HK)取消商家营销工具收费 简化开店门槛
阿里巴巴(09988.HK)公布,为帮助商家改善营销及经营方式,简化企业的入驻门槛,提出「降、免、扶」多元措施,以支持旗下淘宝及天猫的商家。
集团宣布,计划於今年内将「店铺宝」、「单品宝」及「搭配宝」等部分商家营销及营运业务工具收费取消,全平台商家通用,并自3月1日起取消聚划算活动的「参聚险」及「保价险」等类目收费,改为商家向消费者提供保价服务。
淘宝并由3月起在浙江金华、广东广州、佛山及潮州4个地方开设商家运营中心,向已开店商家提供营运培训、资源对接、营销支持及打造新品牌等服务,未来将会在浙江湖州、江苏南通、福建厦门、广东惠州等产业带地区开设更多运营中心。
另外,天猫早前公布,自4月19日起降低开店门槛,在官方入驻渠道申请为期约七个月「天猫试运营期」,通过评估即能正式开店。新政策初期率先在美妆、个人护理、家用清洁品及母婴四个行业启动试点,其中包括美容护肤、精油、彩妆、香水、童装、婴儿装及亲子装等多个细分类目。後续会向其他行业开放。
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