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阿里巴巴(09988.HK)取消商家營銷工具收費 簡化開店門檻
阿思達克 04-16 11:06
阿里巴巴(09988.HK)公布,為幫助商家改善營銷及經營方式,簡化企業的入駐門檻,提出「降、免、扶」多元措施,以支持旗下淘寶及天貓的商家。

集團宣布,計劃於今年內將「店舖寶」、「單品寶」及「搭配寶」等部分商家營銷及營運業務工具收費取消,全平台商家通用,並自3月1日起取消聚划算活動的「參聚險」及「保價險」等類目收費,改為商家向消費者提供保價服務。

淘寶並由3月起在浙江金華、廣東廣州、佛山及潮州4個地方開設商家運營中心,向已開店商家提供營運培訓、資源對接、營銷支持及打造新品牌等服務,未來將會在浙江湖州、江蘇南通、福建廈門、廣東惠州等產業帶地區開設更多運營中心。

另外,天貓早前公布,自4月19日起降低開店門檻,在官方入駐渠道申請為期約七個月「天貓試運營期」,通過評估即能正式開店。新政策初期率先在美妝、個人護理、家用清潔品及母嬰四個行業啟動試點,其中包括美容護膚、精油、彩妝、香水、童裝、嬰兒裝及親子裝等多個細分類目。後續會向其他行業開放。

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