屈臣氏集團擬今年增設1,000家實體店 拓O+O零售模式
屈臣氏集團首席營運總監及集團(亞洲及歐洲)行政總裁倪文玲表示,線下及線上(O+O)銷售模式已成為零售新標準,集團將以此為發展策略核心。
她認為傳統零售業並非式微,指出實體店舖為顧客提供無可取代的購物體驗,屈臣氏集團目前在亞洲及歐洲27個市場擁有超過1.6萬家實體店舖及100個電商平台,預期線下及線上平台相輔相成,計劃於今年增設1,000家實體店,擴充店舖網絡以配合策略發展。
她又強調,發展O+O零售模式並沒有蠶食實體店銷售額,相反實體店及網店均有消費的O+O顧客群消費額,是僅在實體店購物顧客的三倍,認為無縫結合線下及線上平台有助緊貼顧客需要。
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