调查指去年第四季每GB流动数据收入跌至低於1美元
调查机构Strategy Analytics发表的报告指,去年第四季电讯营运商的流动数据收入每GB收入跌至低於1美元(下同),主要因为5G市场较强的南韩及中国市场在服务收入增长方面呈弱势,意味今年全球5G价值将面对困境。
该行监察的营运商覆盖全球约82%的用户,调查显示去年第四季全球手机流量增长35%,不过整体流动服务收入仅升0.6%,其中5G用户比例升至3%,而中国则占全球5G用户的80%。值得留意的是中国及印度在流量收入方面影响增加,不过中国平均每GB流量收入仅0.55元,印度更低至仅0.1美元。
该行的分析指,流量计价的收费模式令营运商「头痛」,随着5G覆盖提升,每GB平均价值将下降,营运商不只要吸纳更多流量,而是需要更好的体验、更丰富的内容以提升收入。(el/k) ~
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