莎莎(00178.HK)進駐阿里(09988.HK)東南亞電商平台Lazada
莎莎(00178.HK)宣布,進一步擴大線上業務於亞洲區的覆蓋領域,登陸阿里(09988.HK)旗下東南亞電商平台Lazada。
集團指,莎莎旗艦店現已進駐Lazada馬來西亞及新加坡平台的LazMall品牌商城,提供超過1,200款人氣護膚及化粧品、香水及個人護理產品,未來計劃進軍Lazada經營的其他市場。
主席及行政總裁郭少明表示,疫情影響下集團積極調整業務策略,加強線上業務發展,迎合消費者日益普遍的網購習慣,料借助Lazada在東南亞的競爭優勢,將有利於進一步提升東南亞市場的滲透率,未來會積極發掘與更多第三方平台合作的機會。
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