華錄百納(300291.SZ)業績快報：2020年度淨利潤升0.17%至1.14億元
格隆匯 4 月 13日丨華錄百納(300291.SZ)發佈2020年度業績快報，實現營業收入2.84億元，同比減少53.57%；營業利潤1.24億元，同比減少3.49%；利潤總額1.28億元，同比減少8.89%；歸屬於上市公司股東的淨利潤1.14億元，同比增長0.17%；扣除非經常性損益後的歸屬於上市公司股東的淨利潤4749.60萬元，同比增長10.05%；基本每股收益0.14元。
報吿期內，營業收入比上年同期下滑，主要系前期上游主創價格、製片成本、下游平台採購價格波動較大，公司為控制經營風險，在價格波動穩定前減少項目開機所致。
報吿期內，公司收入主要來自於影視劇首輪、多輪發行以及媒介資源的硬廣項目投放等。
劇集業務：堅持精品內容路線。報吿期內，古裝勵志劇《青青子衿》在湖南衞視、芒果TV、愛奇藝播出，播出日收視率六網連續16天穩居第一；都市情感劇《親愛的你在哪裏》在北京衞視、騰訊視頻播出，中國視聽大數據收視最高排名全國第三，省級衞視第一，憑藉對現代家庭生活的真實呈現獲《人民日報》、《光明日報》、《新京報》等主流媒體點贊；律政劇《黑色燈塔》在芒果TV播出，該劇熱播時連續三週登上豆瓣華語口碑榜單；都市情感劇《愛的釐米》在湖南衞視、芒果TV、騰訊視頻播出，CSM59城收視率累計登頂21次，連續8天斬獲貓眼電視劇網絡播放量冠軍，登陸微博熱搜55次、抖音熱榜6次。
電影業務：報吿期內子公司東方美之(北京)影業有限公司聯合發行喜劇劇情影片《我和我的家鄉》，國內票房累計28.3億，榮獲2020年票房亞軍、喜劇片票房冠軍。
權益營銷板塊：攜優質媒介資源為品牌客户提供廣吿服務，運作廣州塔、高鐵展位等户外媒介資源的硬廣投放。在新營銷拓展方面，設立湖南百納千尋新媒體有限責任公司，探索新業務模式、佈局新內容，發揮優質客户資源與新媒介傳播運營優勢。
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