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满贯集团与健倍苗苗就品牌产品分销等订多份合作协议
阿思达克 04-08 17:00
满贯集团(03390.HK)公布,集团与健倍苗苗(02161.HK)已订立多份协议,为利用健倍苗苗的开发及制造能力和集团的品牌管理专长,各订约方有意令健倍苗苗开发及制造迎合且适应市场趋势和消费者需求的自有品牌产品,集团提供分销该等自有品牌产品的分销渠道,合营集团制定并实施各种销售及营销策略,以打造自有品牌产品的品牌形象并增加其市场份额。

集团与健倍苗苗集团已就成立合营公司订立合营协议,合营公司由集团及健倍苗苗分别拥有50%,将由两个集团共同控制。双方初步计划合营将有两个独立的业务部门,即营销部门及持有自有品牌产品的IP权。

各订约方将於签署合营协议後尽快注册成立IP公司,以持有自有品牌产品的所有IP权,该公司将由健倍苗苗及合营分别拥有70%及30%;及待IP公司注册成立後,健倍苗苗将促成向集团授予自有品牌产品的独家分销权,以进行分销,而合营将负责自有品牌产品的营销及推广。自有品牌产品预期於今年下半年推出。

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