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滿貫集團與健倍苗苗就品牌產品分銷等訂多份合作協議
阿思達克 04-08 17:00
滿貫集團(03390.HK)公布,集團與健倍苗苗(02161.HK)已訂立多份協議,為利用健倍苗苗的開發及製造能力和集團的品牌管理專長,各訂約方有意令健倍苗苗開發及製造迎合且適應市場趨勢和消費者需求的自有品牌產品,集團提供分銷該等自有品牌產品的分銷渠道,合營集團制定並實施各種銷售及營銷策略,以打造自有品牌產品的品牌形象並增加其市場份額。

集團與健倍苗苗集團已就成立合營公司訂立合營協議,合營公司由集團及健倍苗苗分別擁有50%,將由兩個集團共同控制。雙方初步計劃合營將有兩個獨立的業務部門,即營銷部門及持有自有品牌產品的IP權。

各訂約方將於簽署合營協議後盡快註冊成立IP公司,以持有自有品牌產品的所有IP權,該公司將由健倍苗苗及合營分別擁有70%及30%;及待IP公司註冊成立後,健倍苗苗將促成向集團授予自有品牌產品的獨家分銷權,以進行分銷,而合營將負責自有品牌產品的營銷及推廣。自有品牌產品預期於今年下半年推出。

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