廣告持續增長,亞馬遜美國市佔率已超10%,挑戰谷歌、Facebook
研究公司eMarketer的最新報告顯示,亞馬遜在美國數字廣告市場的份額從2019年的7.8%增長至去年的10.3%。谷歌和Facebook仍然佔據領先地位,兩者2020年的市佔率分別爲28.9%和25.2%。
eMarketer首席分析師Nicole Perrin指出,在美國數字廣告市場,亞馬遜的份額在上升,Alphabet(谷歌的母公司)的份額在下降,Facebook的份額在穩定中略有上升。
報告估算,亞馬遜2020年在美國的廣告收入環比激增52.5%,至157.3億美元,市佔率達10.3%,此後的三年市佔率將分別增長至10.7%、11.9%和12.8%。
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