抖音電商總裁:現階段GMV非第一增長指標
抖音電商總裁康澤宇於2021抖音電商生態大會上表示,抖音有良好的內容生態、眾多優質創作者及多元化用戶,盡管業務發展快速,但商品交易總額(GMV)不是現階段第一指標,計劃完善平台對商家的基礎服務能力,為用戶提供優質的購買保障及客服體驗,追求有質量的GMV。
副總裁木青在會上透露,數據顯示電商用戶出現年輕化及消費力提升的趨勢,其中95後用戶增速最高,已有逾百萬創作者進行帶貨,預期電商成為達人收入的重要增長點。
另外,內媒引述消息指,抖音正就拓展電商業務佈局倉儲,目前已經在廣東、雲南、浙江、河南等全國多個地區拿地建立倉庫,計劃對珠寶玉石、酒類、保健品類等需要鑒定的產品進行集中採購發貨,並正佈局東南亞及英國地區的跨境倉儲,字節跳動回應指消息不實。
早前消息指,字節跳動正在考慮拆「抖音」在紐約或香港上市。
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