抖音电商总裁:现阶段GMV非第一增长指标
抖音电商总裁康泽宇於2021抖音电商生态大会上表示,抖音有良好的内容生态、众多优质创作者及多元化用户,尽管业务发展快速,但商品交易总额(GMV)不是现阶段第一指标,计划完善平台对商家的基础服务能力,为用户提供优质的购买保障及客服体验,追求有质量的GMV。
副总裁木青在会上透露,数据显示电商用户出现年轻化及消费力提升的趋势,其中95後用户增速最高,已有逾百万创作者进行带货,预期电商成为达人收入的重要增长点。
另外,内媒引述消息指,抖音正就拓展电商业务布局仓储,目前已经在广东、云南、浙江、河南等全国多个地区拿地建立仓库,计划对珠宝玉石、酒类、保健品类等需要鉴定的产品进行集中采购发货,并正布局东南亚及英国地区的跨境仓储,字节跳动回应指消息不实。
早前消息指,字节跳动正在考虑拆「抖音」在纽约或香港上市。
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