新东方(09901.HK)获环球影业梦工场IP授权 拓动画教育融合
新东方(09901.HK)公布,旗下小学全科教育(新东方小学)与环球影业签署合作协议,成为环球影业在中国地区的品牌发展战略合作夥伴,并获得环球旗下梦工场多个动画电影系列的IP授权。双方将共同打造IP系列主题课程和多种形式的学生活动,合力推动优质动画IP与教育场景的融合发展。
新东方小学已获得包括马达加斯加、魔发精灵、功夫熊猫、驯龙高手等多个动画电影系列的IP授权,新东方小学总经理龙坚指出,经典IP与教育场景的融合将成为集团快乐励志教育的全新实践形式。
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