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天猫国际计划今年上半年助千家中小品牌开「新小店」
阿思达克 03-31 11:32
阿里(09988.HK)旗下天猫国际举行2021年春季商家大会,会上提出在持续孵化新品类、引入新品牌、首发新商品的进口「三新」策略基础上,推出进口新小店和新产业带模式,升级成为「五新」策略。

天猫国际总经理刘一曼表示,推出进口新小店模式有助中小海外品牌进入中国市场,设立在天猫国际进口超市、妙颜社、小酒馆等自营频道内的独立品牌站,中小品牌只需直接供货,使用天猫国际的托管式服务,目前已有200家海外品牌通过「新小店」模式入驻,并计划今年上半年实现1,000家品牌入驻目标。

数据亦显示,截至2020年12月底止平台上提供5,800多个商品类目,已吸引逾2.9万个海外品牌入驻,其中超过80%为首次进入中国市场。

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