譚木匠(00837.HK)2020年淨利同比減少35.5%至7906萬元
格隆匯 3 月 30日丨譚木匠(00837.HK)公吿,截至2020年12月31日止年度年度業績,收益減少17.6%至約人民幣2.77億元;公司擁有人應占溢利減少35.5%至約人民幣7906萬元。每股盈利減少35.5%至約人民幣31.79分。基於集團業績,董事建議就截至2020年12月31日止年度派發末期股息每股19.58港仙(2019年:28.04港仙)。
2020年的商業環境可謂是危機四伏,作為一家有着千餘間加盟店的品牌,雖然公司向門店"輸血",但這些輸血措施只能緩解困難,要真正解決困境必須積極自救,以企業為首努力提高造血和供血的能力。為了抵禦疫情後續的影響,整個營銷團隊在危機中尋找機會,困境下也絕不服輸。線下業務,截至2020年12月31日止年度,POS銷售完成計劃的66.43%,與去年同期比較下滑30.63%。
於回顧年度,店舖拓展達到年度計劃的71.43%,其中購物中心店佔比達55%,其中新建店中購物中心店佔比達80%;三代店形象佔比達87.12%。
於回顧年度,從2月七號開始做朋友圈營銷、三月推出"加盟店鼓勁計劃"、幫助門店恢復生產經營,到四月上線官方商城小程序,五月做客"小朱配琦"直播間進行線上直播,八月升級會員服務維修系統,九月登錄央視黃金檔期展現譚木匠工藝,十一月線上線下聯合營銷等等。集團在疫情之下做出了很多策略性的工作,踐行了許多的"首次"。公司堅信,危機共存,公司更相信,誠如譚木匠在面臨每一次重大困難局面時,都會努力重生,走得更好更遠。
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