香港电视(01137.HK)2020年实现扭亏为盈，2021年订单总商品交易额目标66亿-70亿港元
格隆汇 3 月 30日丨香港电视(01137.HK)公布，截至2020年12月31日止年度，公司营业额为28.78亿港元，同比增长103.53%；年内溢利为1.84亿港元，同期则录得亏损2.90亿港元，基本每股盈利0.20港元。
于2020年，集团的营业额增加103.5%至28.78亿港元(2019年：14.14亿港元)，营业额主要来自以下项目：1.直接商品销售19.70亿港元(2019年：11.01亿港元)；2.特许销售及其他服务收入8.84亿港元(2019年：3.03亿港元)；及3.多媒体广告收入及节目版权2380万港元(2019年：1020万港元)。由于直接商品销售强劲增长79.0%，存货成本相应增加至14.64亿港元(2019年：8.53亿港元)，增幅为71.5%。
2020年是公司的电子商贸业务—HKTVmall首年成功转亏为盈，有赖香港电视每一位的努力，在瞬息万变的环境中，表现了出色的应变能力，尽力确保订单完成配送，满足现有及新客户的需求。
HKTVmall的订单总商品交易额达到59.50亿港元，与2019年相比大幅增加114.2%，同时超额完成于2020年8月27日宣布修订的全年订单总商品交易额目标55.50亿港元至57.50亿港元，而最初于2020年1月9日订立的目标为33.80亿港元。加上主要的营运因素包括毛利率及混合佣金率成功提升至24.6%(2019年：21.4%)，多媒体广告渐趋成熟，收入达到2350万港元(2019年：820万港元)，高效率的物流及配送营运亦令其成本比率降至已完成订单的总商品交易额的11.8%(2019年：15.2%)，令此业务于2020年内转亏为盈。
董事会已为集团制定以下2021年的业务目标，惟须视乎新型冠状病毒疫情发展与其对公司的业务及本地零售市场的影响，以及本地及全球经济情况而定：1.订单总商品交易额目标为66亿港元至70亿港元，按年增长11.0%至17.6%；2.多媒体广告收入目标约为7000万港元；3.主要经营开支占已完成订单总商品交易额比率目标：a.配送成本为11.9%；b.市场推广、宣传和O2O门市经营开支为3.8%；c.电子商贸营运及支援成本为5.3%。4.经调整后的扣除利息、税项、折旧及摊销前盈利目标为2.98亿港元至3.18亿港元，按年增长26.2%至34.7%。
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