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都市麗人(02298.HK)公佈2020年度業績:下半年成功實現扭虧為盈,改革轉型效果顯著
格隆匯 03-30 13:29

格隆匯3月30日丨都市麗人(02298.HK)公佈截至2020年12月31日止年度業績,集團在2020年第四季度轉虧為盈,並在2020年下半年已有盈利,因此2020年全年的虧損較2020年上半年的虧損為低。

在採取各種改革轉型措施後,集團的經營表現從2020年第四季度起已有明顯改善:

● 2020年第四季度直營店同店可比銷售上升約7.4%;

● 通過優化和調整銷售及分銷渠道後,2020年第四季度的銷售逐漸恢復至跟2019年第四季度相若的水平;

● 2020年秋冬季度產品的累計售罄率同比上升約10.0%;

● 2020年毛利率有明顯改善,達到約48.8%(2019年:22.6%);

● 於2020年12月31日,2019年或以前的舊存貨已清理約61.5%(以成本計算),而存貨量已逐漸回覆至健康水平。

● 2020年經營活動所得現金流入已轉為正數,達到約人民幣5.55億元(2019年:負人民幣2.48億元);

此外,2021年1月1日至3月14日的未經審計銷售表現:銷售同比上升約40.2%;直營店同店可比銷售:同比上升約37.2%;及加盟店同店可比銷售:同比上升約28.4%。

2020年是與眾不同的一年。儘管挑戰重重,但通過員工的共同努力,在這一年裏仍然使公司成為一家更好的公司。集團的業務在2020年持續復甦,到第四季恢復了增長,作為集團的重要渠道,包括直營店、加盟店、購物中心店、電商、小程序,表現突出。

2021年的發展戰略,將聚焦消費者導向、數智化轉型、產銷協同及投資品牌和員工這幾方面,以推動長期業務增長。

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