首創置業(02868.HK)2020年業績：營收212.48億元，已開業奧萊數量達13家
格隆匯 3 月 29日丨首創置業(02868.HK)公佈，截至2020年12月31日止年度，公司營業收入為人民幣212.48億元，同比增長2.22%；歸屬於母公司股東的淨利潤為人民幣9.82億元，每股基本收益為人民幣0.01元。
2020年，集團堅持推動高質量發展，簽約銷售更加註重"質量"和"效益"，年內公司全力克服疫情防控及調控政策影響，有效把握市場窗口期，長三角、粵港澳及部分單核城市項目開盤熱銷，領跑市場，實現全口徑銷售額人民幣708.6億元；其中操盤項目簽約銷售額人民幣564.3億元，佔比近80%。
年內，集團多措並舉，通過動態監控、強考核掛鈎等方式，以"確保現金及流動性充足"作為階段性經營策略重心，全力搶抓銷售回款，在疫情防控常態化與行業調控持續加碼的情況下，實現並表銷售回款人民幣294.6億元，同比增長11.8%。
2020年，集團繼續踐行安全穩健的投資策略，保障資金安全基礎上，審慎投資，優中選優，充分發揮差異化拿地優勢，通過產業協同、戰略合作、併購等方式，新獲10個二級開發項目，土地投資總額人民幣189.9億元，總建築面積419.6萬平方米，平均樓面地價人民幣6,126元╱平方米，同比下降9.5%，平均溢價率僅2.6%，其中9個項目為底價獲取。
年內，集團加強創新業務培育，強化賦能主業資源。高科產業乘勢科創升級浪潮，依託產業能級優勢，助力集團低成本落地南京、重慶項目，總建築面積達72.6萬平方米，賦能效應初顯；文創產業協同主業，底價獲取桐鄉項目，總建築面積27.7萬平方米；租賃住房業務持續拓展，新獲北京豐台右安門項目，亦為協同主業積極創造有利條件。
年內，集團奧萊業務多措並舉，攻堅克難穩銷售，踐行精益化運營，加速數字化轉型，持續深化統一營銷戰略，整合線上線下全平台資源，打造消費新熱點，全年實現營業額約人民幣74億元，客流3,810萬人次。其中"十一"雙節期間，首創奧萊全國12城實現銷售額人民幣8億元，客流達230萬人次；武漢奧萊強化IP營銷，打造特色活動，通過10月"HIGH購不打烊"IP活動，銷售額創歷史新高；昆明奧萊按期盛大開業，首日客流超過8萬人次，銷售額近人民幣2,000萬元。截至2020年末，集團已開業奧萊數量達13家，佈局和開業項目數量穩居行業第一。
2020年，新冠肺炎疫情對世界經濟造成嚴重衝擊，海外房地產業務受到較大影響。公司投資的澳洲房地產項目銷售和施工進度均受到不同程度的影響，項目回款進度面臨壓力。年內，公司全力加強對海外投資的風險管控，國內外聯動，全力促進項目恢復正常運轉，爭取回款安全。
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