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良品鋪子(603719.SH)2020年淨利達3.44億元 線下渠道收入四季度實現正增長
格隆匯 03-29 18:28

格隆匯3月29日丨良品鋪子(603719.SH)披露2020年年度,報吿期內,公司實現營業收入78.94億元,同比上升2.32%。其中:線上渠道銷售收入增長8.35%,線上銷售收入佔營業收入比重提升到50.68%;線下渠道分季度銷售增長率分別為-12.19%、-10.03%、-2.60%、1.67%,線下渠道在第四季度已經實現銷售收入的正增長。

同時,公司盈利能力保持穩定增長,2020年歸屬於母公司股東的淨利潤為3.44億元,同比增長0.95%;基本每股收益為0.87元,年報推10派現金股利2.57元(含税)。

2020年,公司積極應對外部市場環境變化,加大產品研發投入,形成了產品研發壁壘,推出了滿足用户營養健康需求的細分市場品牌產品,例如兒童零食品牌良品小食仙,健身零食品牌良品飛揚,並且均取得了一定的市場佔有率,引領了行業細分市場產品創新的發展趨勢。

同時隨着公司全渠道佈局的深入,全渠道協同效應愈發明顯:公司通過不斷優化單店精細化運營能力,在線下渠道新發展區域取得了長效的增長;在傳統線上電商平台,通過數字化精準營銷和大單品打造及“站外種草,站內整合營銷”策略,在京東渠道實現了增長;面對短視頻及直播電商的興起,公司加速佈局抖音、快手等渠道,構建了一系列賬號矩陣、達人主播資源矩陣及自播主播矩陣,形成了規模化連接達人主播進行直播及自播精細化運營的能力,並且取得了行業領先的銷售業績。

此外,公司不斷提升運營效率,通過優化供應鏈柔性反應速度、賦能供應商精益生產,隨着公司銷售規模的提升,有效地加快了存貨庫存週轉水平、降低了部分產品的成本。

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