良品鋪子(603719.SH)2020年營收、歸母淨利潤持續雙增長 營收78.94億
3月29日晚間，高端零食企業良品鋪子發佈2020年年報，公司營業收入78.94億元，同比增長2.32%，歸屬於母公司股東的淨利潤為3.44億元，同比增長0.95%，上市當年，公司實現了營業收入和歸母淨利潤的持續雙增長。
歸母淨利潤增長主要源自第四季度良好表現。第四季度營收23.64億元，同比增長4.83%；歸母淨利潤7993.1萬，同比增長208.2%。總體來看，2020年良品鋪子盈利能力保持穩定增長態勢。
作為休閒零食行業唯一線上線下均衡佈局品牌，良品鋪子全渠道協同效應愈發明顯。公司通過不斷優化單店精細化運營能力，線下渠道新發展區域取得了快速增長。截至2020年末，公司線下門店2701家，淨增長285家，分佈21個省、自治區(直轄市)，華東和華南區快速擴張，銷售增幅同比增長17.1%、20.79%。
在線上平台，通過數字化精準營銷和大單品打造及“站外種草，站內整合營銷”策略，實現營收40.01億元，同比增長8.35%。天貓旗艦店客單價同比增長8%，京東自營店鋪銷售收入同比增長69.95%。
面對短視頻及直播電商興起，全面開啟直播內容營銷，天貓、京東二大平台實現直播銷售額2.5億元；同時組建社交電商團隊，加速佈局抖音、快手等渠道，構建了一系列賬號矩陣、達人主播資源及自播主播矩陣，2020年公司社交電商全渠道營業收入1.23億元。
2020年，良品鋪子加大產品研發投入，以用户的細分需求為導向重構產品矩陣。其中，兒童零食子品牌良品小食仙全年全渠道營業收入2.23億元，銷售淨利潤2,540.98萬元，健身代餐子品牌良品飛揚全年全渠道營業收入0.88億元，打造出芝麻夾心海苔、小兔山楂棒、益生菌酸奶豆、蛋白代餐奶昔等爆款產品。
作為全品類專業零食品牌，2020年良品鋪子銷售前五品類發展均衡，截至2020年末，公司全渠道擁有13大品類1256個SKU，全渠道終端零售額超過1000萬元SKU275個，其中新品SKU38個。
據悉，良品鋪子董事會決定向全體股東每10股派發現金股利2.57元(含税)，佔公司2020年度歸母淨利潤的30%。
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