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阿里影業(01060.HK)與優酷土豆訂立廣吿服務及IP商業化合作框架協議
格隆匯 03-26 18:00

格隆匯3月26日丨阿里影業(01060.HK)發佈公吿,上海阿里巴巴影業(公司合併附屬公司)與優酷土豆(AGH合併實體)於2021年3月26日訂立廣吿服務及IP商業化合作框架協議,有效期自2021年4月1日起至2023年3月31日止為期兩年。根據廣吿服務及IP商業化合作框架協議,訂約雙方均同意上海阿里巴巴影業及/或其任何關聯方將:(1)授權優酷土豆及/或其任何關聯方就IP商業化按非獨家基準使用上海阿里巴巴影業及/或其任何關聯方視聽作品的IP版權;及(2)向優酷土豆及/或其任何關聯方提供獨家廣吿服務,但均須受相關年度上限所規限。

公司表示,優酷作為一家營運中國領先線上視頻平台的公司,擁有龐大品牌廣吿客户基礎,且有成熟的文娛行業廣吿銷售團隊。鑑於集團線上售票平台淘票票被不斷廣泛應用,與優酷廣吿客户有一定的重合,故集團認為,訂立廣吿服務及IP商業化合作框架協議將有利於淘票票利用更少資源充分實現其線上平台及線下渠道的商業價值。

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