比音勒芬(002832.SZ)業績快報:2020年淨利升17.18%至4.76億元
格隆匯3月26日丨比音勒芬(002832.SZ)披露2020年度業績快報,報吿期內,公司實現營業總收入19.38億元,同比增長6.14%;實現營業利潤5.53億元,同比增長16.90%;實現利潤總額5.56億元,同比增長17.84%;實現歸屬於上市公司股東的淨利潤4.76億元,同比增長17.18%;基本每股收益0.91元。公司經營業績保持穩定增長,主要原因如下:
1、持續開展品牌建設,品牌力快速提升
報吿期內,公司通過與故宮IP跨界聯名,深度合作,彰顯中國文化自信;再次與中國國家高爾夫球隊續約八年,讓世界感受中國高爾夫時尚魅力;通過明星矩陣、公益活動、娛樂推廣全面提升品牌力。
2、加大產品研發投入,產品開發不斷創新
公司在產品研發上持續創新,在產品的稀缺性、差異化和高端化方面取得重大突破,其中Outlast(空調纖維)系列、抗菌系列、故宮系列等產品都成為了當季的爆款,根據全國大型零售銷售數據統計,比音勒芬T恤連續三年市場佔有率第一。
3、新零售營銷模式效果顯著,線上線下共同發力
報吿期內,公司繼續深耕主業,在營運上積極思變,不斷突破,在線下渠道下沉的同時充分利用線下渠道優勢,完善線上渠道佈局,全面推進VIP精細化管理,線上線下共同發力,銷售業績持續攀升。
4、提高公司信息化管理水平,提升公司運營效率
公司自主研發和引進多項平台系統,包括財務系統、定製系統、快反系統等,全面提升信息化管理水平,提升辦公效率、管理效率和決策效率,節省人力物力的同時降低運營成本,提升運營效率。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.