卓越教育集團(03978.HK)2020年經調整溢利1.44億元
格隆匯 3 月 25日丨卓越教育集團(03978.HK)公吿,截至2020年12月31日止年度全年業績,集團收益為人民幣16.88億元。集團於報吿期內仍錄得經調整溢利人民幣1.44億元,在集團各項業務發展的同時保證了整體的溢利。母公司普通權益持有人應占每股基本盈利人民幣16.4分;每股普通股建議末期股息5.5港仙。
2020年初新冠疫情爆發後,得益於數千員工強大的執行力,和公司多年來中台投入的強有力支持,加公司較早切入線上教育,公司按照"三原課程"的原則,迅速將線下的課程轉移到線上,寒假課程的線下線上轉化率為85%。
課程由線下轉到線上後,集團仍發揮了強大的運營能力,公司在高質量的教學基礎上,新形勢下的服務更細緻更貼心,反而提升了整體的學生續讀率,2020全年整體的保留率為87.5%,與2019年同期相比提升了4.5%。再次表明線上教學的情況下,公司的教學效果及課程體驗仍然得到家長及學生認可,為公司OMO的教學模式建立口碑。
為了應對春季無法線下招生的影響,公司在暑期採取了更主動的市場策略。2020年6月疫情舒緩後,公司針對不同的市場迅速推出暑期1計劃2。深圳暑期1計劃人次同比增長17.1%,廣深外的區域市場暑期1計劃人次同比增長64.4%,對暑秋課程的招生帶來拉動作用。整體來看,2020年下半年公司各項業務已經加速恢復,營收增速、招新加速恢復正軌。
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