騰訊(00700.HK):疫情後媒體廣告回暖 遊戲玩家及忠誠度有所提升
騰訊控股(00700.HK)總裁劉熾平在線上業績發布會表示,去年媒體廣告受疫情拖累,廣告主花費有所減少,不過去年下半年開始內地復工復產,情況已開始改善,估計今年將持續回暖並向正面方向走。他續指,在效果廣告方面將利用技術等逐步放量,總體來說廣告業務將持續穩步發展。
在遊戲業務方面,劉熾平指隨著內地復工復產,遊戲流水逐步確認後,到去年第四季已逐步消化,不過值得留意的是疫情期間遊戲玩家數目及忠誠度亦有提升,遊戲行業逐步正常化,但長遠仍站在更高的台階上,無論用戶數或對遊戲的看法亦有所改善,相信對行業長遠屬利好。
劉熾平指現有遊戲包括《王者榮耀》、《PUBG Mobile》等持續表現都很好,公司亦有與不同公司合作開發新遊戲,形容產品線豐富。被問及米哈遊旗下遊戲《原神》表現強勁,劉熾平指遊戲行業競爭本來激烈,正因如此遊戲行業才會百花齊放、快速增長,希望行業有更多遊戲公司推出創新的遊戲,認為對整個行業來說亦是好事。
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