輝煌明天(01351.HK)公佈年度業績 經調整純利升46.7% 視頻廣吿服務收入大增144.4%
格隆匯3月23日丨輝煌明天(01351.HK)公佈，截至2020年12月31日止年度，公司總收入達10.9億元人民幣，同比增長43.4%；毛利1.16億元，同比增長42.7%；年度溢利6733.4萬元，同比增長75.2%；經調整淨溢利7472萬元，同比增長46.7%。
隨着收入的增加，集團的回頭客數目由在2019年的204名增加至2020年的218名，而回顧年度內回頭客產生的收入約為人民幣9.04億元，同比增加約61.0%。
集團廣吿的曝光（即其廣吿所產生的總瀏覽量）亦同步增長，由截至2019年12月31日止年度約589.8億次躍升至回顧年度約794.1億次。為抓住最新的移動廣吿趨勢及短視頻廣吿的機遇，集團亦啟動了自有短視頻廣吿開發與製作業務，重新規劃業務重點。因此，集團2020年的視頻廣吿服務收入約為人民幣9.29億元，同比大幅增加約144.4%。
集團敏鋭覺察到抖音和快手等短視頻平台的快速崛起及風靡，並早自2018年4月起開始提供視頻廣吿服務。在短視頻內容製作方面，集團在2020年就儲備有約7萬條庫存視頻，較2019年的約2萬條有所上升，且每月視頻製作產能達6,000條，有包括編劇、導演、編輯及後期製作人員的內部專家級內容製作團隊提供支持。繼2020年11月份成功完成首次公開發行的不俗開局後，集團不斷提升業務規模，首步在武漢成立自己的短視頻工作室，預定於2021年年中開始投入營運。
公司表示，對集團的發展及營運來説，2021年註定又是一個非凡之年。新年伊始，集團一躍成為炙手可熱的騰訊應用寶及快手廣吿2021年度的廣吿代理商。在今年往後的時間，集團憑藉其優勢及科技實力完善業務策略，加強滲透具盈利潛力的市場，在競爭中保持領先地位，從而謀求進一步增長。儘管2019冠狀病毒病的陰霾持續籠罩全球經濟，下滑態勢尚未遏止，但集團會將重心放於短視頻的智能化精準營銷，以增長策略為引領砥礪前行，努力適應瞬息萬變的媒體消費模式及客户需求，矢志成為中國領先的移動市場營銷解決方案專家。
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