閲文集團(00772.HK)2020年收入85.26億元 同比增長2.1%
格隆匯 3 月 23日丨閲文集團(0772.HK)公吿,截至2020年12月31日止年度全年業績,公司實現收入85.26億元,同比增長2.1%;公司全年非國際財務報吿準則下的公司權益持有人應占盈利達到人民幣9.17億元,其中下半年為人民幣8.95億元,環比上半年增長40倍。無派息。
2020年閲文集團面臨了來自外部及內部的雙重挑戰。在外部,公司既受到了新冠疫情的影響又面臨着市場競爭的加劇;在內部,一整套體系的缺乏和各業務融合的不順暢也阻礙了閲文前行的腳步。針對上述挑戰,新管理團隊上任後製定了以"內容、平台、生態系統升級再造"為核心的發展方針,使公司業績在下半年實現了扭轉,繼續保持了公司在閲讀市場的領先地位並增強了公司在IP運營方面的能力。
公司的作家、作品數量在2020年都獲得了增長。截至2020年底,平台上已積累了超過900萬位作家,作品總數達到1,390萬部,全年平台新增字數約460億。公司的作品質量也在持續提升,根據2021年2月的百度小説風雲榜數據顯示,排名前30部的網絡文學作品中,有26部出自閲文平台。
與此同時,隨着公司作家生態的建設和IP孵化能力的進一步完善,一些此前離開閲文的大神作家也選擇迴歸。在被更多作家認可的同時,閲文在作家羣體中"最佳合作伙伴"的地位也得到了進一步強化。
公司深化了與QQ瀏覽器、移動QQ等騰訊渠道的緊密合作,得以向更廣泛的用户分發免費作品;同時,公司成立了內容決策組,對免費內容進行了專門的統籌管理,不斷培育出優質的免費內容及作家。在2020年12月,公司免費內容的平均日活躍用户約為1000萬。2021年公司將繼續在免費閲讀領域進行探索,相信可以取得長足進展。
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