極光(JG.US)與新東方在線達成合作，用領先科技賦能教育
近日，中國領先的移動開發者服務提供商極光(Aurora Mobile, 納斯達克股票代碼：JG)宣佈與新東方在線(股票代碼：01797.HK)達成合作。據悉，極光為新東方在線在消息推送及智能用户運營與分析等方面提供服務，助力新東方在線用領先科技賦能教育。
新東方在線，於2005年成立，是新東方旗下專業的在線教育平台，一直致力於用教學產品和科技工具，打破學習的時間、空間和場景限制，最終為用户的終身學習賦能。2019年3月28日，新東方在線在香港上市，成為港股在線教育第一股。經過15年的努力，新東方在線已經能夠為用户提供從學前、K12到成人的全年齡段教育產品。
隨着2020年疫情爆發，在“停課不停學”政策的引領下，在線教育行業迎來爆發增長的同時，競爭也日益加劇。大量資本和企業湧入賽道，各大品牌紛紛入局在線教育，獲客、擴客的速度迎來峯值。在此環境下，不斷升高的獲客成本、仍待滿足的消費者需求、亟需挖掘的消費者生命週期，成為眾多在線教育公司面臨的難題。
一直以來，新東方在線主要通過用户自然搜索、廣吿投放和地面推廣等方式獲取生源，同時也在探索更多投入產出比更高的營銷渠道。其中，科技創新賦能營銷，進行數字化轉型升級，也成為新東方在線進行營銷渠道探索的重要方向。與新東方在線牽手後，極光將通過由人工智能及機器學習技術加持下的推送技術及運營數據分析處理能力，助力新東方在線提升智能化營銷，同時滿足廣大學生個性化體驗的能力。選擇極光作為合作伙伴，體現了以新東方在線為代表的頭部在線教育企業對極光服務能力的高度認可及技術實力的信賴。
極光成立於2011年，是國內領先的移動開發者服務提供商，先後推出消息推送、一鍵認證、即時通訊、統計分析、流量變現(極光聯盟)、極光VaaS、極光UMS等服務。同時，極光通過人工智能技術構建數據處理平台，致力於向客户提供一站式、多樣化的大數據服務解決方案，助力各行業客户提高運營效率，實現量化決策。
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