阿里(09988.HK)淘宝直播示范中心落地杭州云裳城
阿里(09988.HK)淘宝直播与云裳城达成战略合作,将建设全国首家淘宝直播示范中心,双方将在直播内容共造、品牌共创、流量分发、主播孵化、供应链优化等领域,拟全力打通直播电商全产业链发展。
淘宝直播公布,去年直播开播场次超4,000万场,双11期间过亿直播间数量超过33个,连续3年增长150%。
淘宝内容电商事业部总经理玄德表示,此次授牌云裳城为全国第一家淘宝直播示范中心,是淘宝直播及直播基地深化合作的重要一步,有助加强直播基地规范发展,未来将围绕平台+中心、货品+主播综合运营策略,推进直播电商高速有序发展。
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