IDC:去年第四季可穿戴装置出货量升27.2% 苹果、小米(01810.HK)市占率排首两位
调查机构IDC发表的报告指,去年第四季全球可穿戴装置出货量升27.2%至1.535亿台,主要受惠新设备推出及价格下降,总计去年全年出货量则升28.4%至4.447亿台。
该行的分析指出受惠新产品推出及季节性因素,第四季消费有所转变,疫情下利好健康及运动方面的消费,而可穿戴装置亦是在家运动的重要元素,此外健康监测包括体温、心率等亦有助用家及医护监控及追踪疾病。
IDC指出受全球半导体短缺影响,可穿戴装置市场亦不是全部录得增长,值得留意手环出货量第四季跌17.8%,仅占出货量的11.5%,而耳机类产品则占整体出货量的64.2%。
按品牌划分,第四季苹果(AAPL.US)出货量升27.2%至5,560万台,市占达36.2%,其中智能手表出货量升45.6%,耳机出货量增速则放缓至22%。小米(01810.HK)出货量则按年升5%至1,350万台,排全球第二,期内受供应紧张影响手环出货量跌18.3%,但耳机出货量则升55.5%,IDC预期公司定位良好有望捕捉华为的份额,另外亦可受惠EMEA市场的增长。
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