重庆去年直播带货带动销售额破百亿人币
重庆市商务委公布数据显示,2020年全市共计开展直播带货18.4万场次,带动销售额突破100亿元人民币。今年重庆各区县、商超及企业在直播带货方面进一步发力。
其中,在2021爱尚重庆-网上年货节活动期间,永辉超市(601933.SH)开展7场直播带货活动,吸引34.95万人观看,引导成交金额达45.51万元。下一步,重庆市将加快线上线下消费融合发展,探索发展智慧商场、智慧超市、智慧餐厅等新零售。(ta/w)
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