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《大行报告》野村首予快手(01024.HK)「买入」评级 目标价333元
阿思达克 03-10 10:25
野村发表研究报告,首予快手(01024.HK)「买入」评级,目标价333元。该行指,短视频市场具巨大增长潜力,料用家至2025年花费在短视频上的时间会增加,由去年26%有望增至2025年的49%,同时用户人数亦会由目前的8亿增加至2025年的10亿。

该行又指,快手为中国短视频的行业领导者,去年11月月活跃用户达4.81亿,去年第三季度每月内容提供者达1.26亿,料2024年月活跃用户增长至7亿。相信有关基础可为公司带来变现机会,看好公司的广告和直播带货业务的增长前景,料2020至23年收入年复合增长率可达45%,并估计2023年非通用会计准则经营溢利率将改善至20%,去年为负18%。

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