国家市场监管总局对多多买菜、美团优选等五家社区团购企业不正当价格行为作出行政处罚
国家市场监管总局依法对滴滴出行旗下的「橙心优选」、拼多多(PDD.US)旗下的「多多买菜」、美团(03690.HK)旗下的「美团优选」、十荟团、食享会等5家企业低价倾销、价格欺诈行为,共计处以罚款650万元人民币。
当局指,这些公司通过巨额补贴,存在以低於进货成本销售商品的「低价倾销」行为。为抢占市场,利用资金优势,采取直降、发放优惠券等形式补贴,致使大量商品销售价格低於进货成本。另外,利用价格欺诈手段,诱骗消费者与其进行交易。在销售商品时存在利用标示虚假的原价、折扣,谎称降价等方式诱骗消费者购买;存在未明确标明价格比较划线价含义等价格违法行为。
当局又表示,下一步将积极回应社会关切,加强调查研究,研判掌握社区团购市场动态,针对低价倾销、不正当竞争等问题,创新监管方式,加大执法办案力度,依法规范社区团购市场秩序,切实维护其他经营者正当利益和人民群众合法权益,营造公平有序的市场环境。
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